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CD artwork (most editions) LP artwork (most editions) UK CD reissue on Parlophone Australia "Education In Reverse" LP Australia "Viva Hate" LP UK, EEC, France, Israel, Spain cassette USA and Canada cassette Australia "Education In Reverse" cassette Argentina cassette Chile cassette CD booklet photos cassette insert photo UK LP back USA CD back Japan bonus 7" Japan bonus 7" record promo box His Master's Voice 4-track sampler USA longbox USA "Suedehead" promo cd USA "Everyday Is Like Sunday" promo cd
"Viva Hate" [original edition]|
UK CD [HMV CDCSD3787]
The album was reissued once more in 2012. See information for the latter release here.
First Australian LPs and cassettes were given the album's working title "Education In Reverse" instead of "Viva Hate" (view artwork left). The title was corrected on later pressings.
The two Simply Vinyl reissues on 180g LPs differ by their sleeves and the sticker used to seal the plastic sleeve. The "Made in the EU" edition has a HMV sleeve while the other has a Sire/Reprise sleeve even though the seal says "Made in the UK".
The unlicensed Indonesian cassette shows on its front the artwork from the "Interesting Drug" single and features the two studio tracks from the latter single as bonus tracks.
The Turkish cassette has "Alsatian Cousin" switched with "Suedehead" in the song order, making the latter single the album opener.
Etchings on vinyl:
Additional release date information:
Chart peak information:
Australia: Stock copies of the "Education In Reverse" LP with a "Sample Record for Promotional Use Only - Not For Sale" sticker on the back were dispatched to media or retail, sometimes with a 2-page press release. Copies of the cassette with "Sample recording not for sale" stamped in blue ink on the front also served to promote "Education In Reverse".
Brazil: Promo-stamped copies of the LP and specially designed promo 12"s with "Suedehead" (EMI Odeon Parlophone 9951 077) or "EVeryday Is Like Sunday" (EMI Odeon Parlophone 9951 093) on both sides served to promote this album in Brazil.
Canada: The album was, as usual, promoted through gold-stamped copies of the LP.
France: A version of the UK promo box mentioned above was put together to promote "Viva Hate" in France. It is identical to the British boxset but the press release is in French instead of English and there are no photos included.
Germany: A version of the UK promo box mentioned above was put together to promote "Viva Hate" in Germany. It is identical to the British boxset but the press release is in German instead of English and there are no photos included. A press kit consisting of two press sheets and a promo black and white photo of Morrissey also served promotional purposes. This may have been distributed with copies of the LP.
Holland: A Dutch version of the UK promo box mentioned above was put together to promote "Viva Hate" in Holland. It has more or less the same content as the UK box, without the promo photos but with an additional 2-page bio in Dutch printed on EMI Holland paper, photocopies of NME articles, a pre-release review that was placed in Oor magazine and a "Viva Hate" 24" x 36" promo poster.
Israel: Stock copies of the LP with a record company promo-warning sticker on the back were sent to media.
Italy: A version of the UK promo box mentioned above was put together to promote "Viva Hate" in Italy. It is identical to the British promo boxset but the press release is in Italian instead of English and there are no photos included.
Japan: Promo LPs were stock ones with a promo sticker on the back of the sleeve and printed promo text added on the record's labels. The bonus 7" inside also featured the additional promo characters on its labels. Copies of the stock cassette with white and red promo sticker on the front also served promotional purposes. Prior to that, advance cassettes in a generic text sleeve were distributed to important media people. The 1991 reissue of the album on cd had a promo counterpart with 'SAMPLE NOT FOR SALE' etched on the cd's inner ring and promo sticker on the back.
South Africa: One-track promo 7"s of "Suedehead" (EMI PS100) and "Everyday Is Like Sunday" (EMI PS103) were pressed and distributed to media for promotion of this album.
Uruguay: Copies of the cassette were stamped with a promo warning.
USA: Gold stamped copies of the LP were sent to media and retail for promotion of Morrissey's debut solo album, occasionally paired with a Sire press kit including bio and photo. Prior to that, a more limited advance cassette in a blue generic text inlay served the same purpose. Two one-track cds were sent to radio. The first one featured "Suedehead" (Sire/Reprise, PRO-CD-3013; view left) and the other one "Everyday Is Like Sunday" (Sire/Reprise, PRO-CD-3112; view left). "Suedehead" was included on a various artists sampler cd titled "A Certain Damage volume 5" (CMJ-CD-0005). The video for "Suedehead" was included on many Warner various artists label samplers: Warner 04-14-88 (Spring 88/WB414), Warner 04-28-88 and Video Show #66, as well as an ETV compilation video and the April 1988 issue of the Rockamerica promo video series. The videos for both "Suedehead" and "Everyday Is Like Sunday" were included on a various artists sampler dated 6-18-88 (number #720). For more, see the album's singles "Suedehead" and "Everyday Is Like Sunday".
In February 1988, Morrissey answered journalist Len Brown's question "Given the effect that the break-up of The Smiths has obviously had on you, have you tried to deal with your feelings in any of the tracks on Viva Hate?" with the answer "No I haven't because that would be the next expected thing to do. I don't really want to do that. I suppose, whatever way you look at Viva Hate it quite elegantly expresses the way I felt instantly post-split because as soon as The Smiths broke up I was practically wheeled into a studio to make that record. Whichever way you examine it that is post-Smiths Morrissey. But there are no bitter references to the past." This was printed in Brown's biography "Meetings With Morrissey".
Morrissey, Melody Maker, March 1988: "Times are different and my life has moved on since The Smiths in very specific ways, and 'Viva Hate' is in no way the follow-up to 'Strangeways'. So in a sense I do feel that it is the first record."
Morrissey, Melody Maker, March 1988, about the title: "It simply suggested itself and had to be. It was absolutely how I felt post-Smiths and the way I continue to feel. That's just the way the world is. I find hate omnipresent and love very difficult to find. Hate makes the world go round."
Morrissey, Sounds magazine, June 1988: "Lyrically, it wasn't the best, I'm well aware of that. It was a very peculiar time for me, making that record so suddenly, so unexpectedly, and I wanted to try something different. Because of the particular status I have, where many people concentrate quite scientifically over every comma, I reached a stage where I wanted to be entirely spontaneous without physically writing the words down and memorising them. Rather, just step into the vocal booth and sing it as it comes. But I don't think I'll try that again... back to the typewriter." In an interview given to Nick Kent and published in March 1990 in The Face, Morrissey said of the release of "Viva Hate": "I feel it was more of an event than an achievement. I think the audience was simply relieved that I was still going on with living. That in itself was the celebration of Viva Hate! I've always been fiercely self-critical and... it wasn't perfect. And it wasn't better than Strangeways Here We Come! There's at least six tracks on it that I'd now willingly bury in the nearest patch of soil. And place a large stone on top."