"Viva Hate" [original edition]
March 1988

 

Alsatian Cousin
Little Man, What Now?
Everyday Is Like Sunday
Bengali In Platforms
Angel, Angel, Down We Go Together
Late Night, Maudlin Street
Suedehead
Break Up The Family
Hairdresser on Fire **
The Ordinary Boys
I Don't Mind If You Forget Me
Dial-A-Cliche
Margaret On The Guillotine

UK CD [HMV CDCSD3787]
UK CS [HMV TCCSD3787]
UK LP [HMV CSD3787]
UK CD [1995 reissue on Parlophone CDCSD3787]
UK LP [1995 reissue on Parlophone PCS7376]
UK LP [2001 reissue on Simply Vinyl/Sire Reprise SVLP233]
Argentina CS [EMI 20049]
Australia CD [EMI Australasia CDP 7 90180 2]
Australia CS [EMI Australasia TC-EMC790180; "Education In Reverse"]
Australia CS [EMI Australasia TC-EMC790180; "Viva Hate"]
Australia LP [EMI Australasia EMC 790180; "Education In Reverse"]
Australia LP [EMI Australasia EMC 790180; "Viva Hate"]
Brazil CD [EMI Odeon 790180-2]
Brazil CS [EMI Odeon 790180-4]
Brazil LP [EMI Odeon 790180-1]
Canada CD [Sire/Reprise CD-25699]
Canada CS [Sire/Reprise 92 56994]
Canada CS [Columbia House Record Club W4 25699]
Canada LP [Sire/Reprise 92 56991]
Canada LP [Columbia House Record Club W1 25699]
Chile cS [EMI 105524]
EEC/UK CD [Fame CDFA-3243]
EEC CS [Fame TCFA-3243]
EEC LP [Fame FA-3243]
EEC/Holland/France LP [EMI 790180-1]
EEC CS [EMI 790180-4]
Europe LP [2001 reissue on Simply Vinyl/HMV SVLP233]
France CS [EMI 700180-4]
France/Holland LP [EMI 790180-1]
Greece LP [EMI Greece 790180-1]
Greece CS [EMI 262-7901804]
Indonesia CS [EMI TC-CSD3787]
Indonesia CS [Contessa P.2132]
Indonesia CS [Green Club Riviera GC1237]
Indonesia CS [GL Record (Golden Lion) G6673]
Israel CS [CBS CSD 3787-4]
Israel LP [CBS CSD 3787-1]
Italy CS [EMI/HMV 7901804]
Italy LP [EMI Italiana 64 7901801]
Japan CD [Toshiba CP32-5611]
Japan CD [1991 reissue on Toshiba TOCP-6856]
Japan CD [1998 reissue on Toshiba TOCP-3405]
Japan CS [Toshiba ZP28-5611]
Japan LP [Toshiba RP28-5611]
Malaysia CS [EMI TC-CSD3787]
Mexico CD [EMI 790180-2]
Philippines LP [EMI/Dyna Productions CSD-3787]
Philippines CS [EMI TC CSD 3787]
Poland CS [DMC Records 429]
Portugal LP [EMI 790180-1]
Russia CD [(no label nor catalogue number)]
Saudi Arabia CS [Thomsun EN-2236]
Saudi Arabia CS [Stallions/EMI CT47901802/7-90180-4]
South Africa CS [EMI L4 EMCJ(N)7901804]
South Africa LP [EMI EMCJD7901801]
Spain LP [EMI 790180-1]
Spain CS [EMI 7901804]
Taiwan CD [EMI 790180-2]
Taiwan CS [Rock Record CSD 3738 / RE 2155]
Thailand CS [EMI/CBS/Epic TC CSD3787]
Thailand CS [Peacock 2882]
Turkey CS [EMI/Kent Elektronik 90 180 4 / TCP 2272]
Uruguay CS [EMI 501669-4]
USA CD [Sire/Reprise 9 25699-2]
USA CD [Columbia House W2 25699; record club edition]
USA CD [BMG Direct D102021; record club edition]
USA CS [Sire/Reprise 9 25699-4]
USA CS [Columbia House W4 25699; record club edition]
USA LP [Sire/Reprise 9 25699-1]
USA LP [Columbia House W1 25699; record club edition]
Yugoslavia CS [EMI Jugoton CAHMV 9314]
Yugoslavia LP [EMI Jugoton LSHMV 73232]
(unknown) CS [HMV TCCSD3787]
 

Special edition:
"Viva Hate" was reissued along with 99 other classic EMI albums for the label's 100th anniversary in 1997. This new edition features new artwork and packaging as well as bonus tracks. Complete details here.

The album was reissued once more in 2012. See information for the latter release here.

 

Additional information:
** "Hairdresser On Fire is a bonus track on USA and Canada compact discs and cassettes only. It was also pressed on a bonus etched 7" (BRP-1017; view left) included with early copies of the Japanese LP.

First Australian LPs and cassettes were given the album's working title "Education In Reverse" instead of "Viva Hate" (view artwork left). The title was corrected on later pressings.

The two Simply Vinyl reissues on 180g LPs differ by their sleeves and the sticker used to seal the plastic sleeve. The "Made in the EU" edition has a HMV sleeve while the other has a Sire/Reprise sleeve even though the seal says "Made in the UK".

The unlicensed Indonesian cassette shows on its front the artwork from the "Interesting Drug" single and features the two studio tracks from the latter single as bonus tracks.

The Turkish cassette has "Alsatian Cousin" switched with "Suedehead" in the song order, making the latter single the album opener.

 

Artwork information:
Morrissey, photographed by Anton Corbijn. More photos by Corbijn can be found inside the cd booklet (view left). Photos of George Formby's father's grave were taken by Stephen Wright to be used in the artwork, but only a closeup of the clouds over the grave ended up being used, on the back of the LP and compact disc (view left).

 

Etchings on vinyl:
"EDUCATION IN REVERSE" / none
(only on original Fame and HMV LPs, not on Parlophone and Simply Vinyl reissues)

 

Additional release date information:
Original UK release: 14 March 1988
USA/Canada: 22 March 1988
Japan: 24 April 1988
UK Parlophone reissue: 1995, then 11 February 2002
UK Simply Vinyl reissue: 2001
Japanese 1998 reissue: 28 March 1998

 

Chart peak information:
UK: 1
Norway: 20
USA: 48

 

Certifications:
UK: Gold on 1 March 1988
USA: Gold on 16 November 1993

 

Promotion:
UK: This album was mainly promoted via a specially designed box set (EMI 856325-2; view left) containing 2 press photos, a press release, a "Suedehead" cassette single and a four-track His Master's Voice cd sampler. The latter sampler is numbered VHPRO1 and was also sent on its own to some radio stations. Early and more specific promotion of the album in the UK was also done with the help of an advance cassette paired with a HMV press release. Stock LPs were later distributed with a press kit (press release + promo photo) and/or with a 'MANUFACTURERS PROPERTY, NOT FOR SALE' sticker on the back. The Simply Vinyl edition from 2001 was promoted with copies of the LP in a generic grey and white Simply Vinyl sleeve.

Australia: Stock copies of the "Education In Reverse" LP with a "Sample Record for Promotional Use Only - Not For Sale" sticker on the back were dispatched to media or retail, sometimes with a 2-page press release. Copies of the cassette with "Sample recording not for sale" stamped in blue ink on the front also served to promote "Education In Reverse".

Brazil: Promo-stamped copies of the LP and specially designed promo 12"s with "Suedehead" (EMI Odeon Parlophone 9951 077) or "EVeryday Is Like Sunday" (EMI Odeon Parlophone 9951 093) on both sides served to promote this album in Brazil.

Canada: The album was, as usual, promoted through gold-stamped copies of the LP.

France: A version of the UK promo box mentioned above was put together to promote "Viva Hate" in France. It is identical to the British boxset but the press release is in French instead of English and there are no photos included.

Germany: A version of the UK promo box mentioned above was put together to promote "Viva Hate" in Germany. It is identical to the British boxset but the press release is in German instead of English and there are no photos included. A press kit consisting of two press sheets and a promo black and white photo of Morrissey also served promotional purposes. This may have been distributed with copies of the LP.

Holland: A Dutch version of the UK promo box mentioned above was put together to promote "Viva Hate" in Holland. It has more or less the same content as the UK box, without the promo photos but with an additional 2-page bio in Dutch printed on EMI Holland paper, photocopies of NME articles, a pre-release review that was placed in Oor magazine and a "Viva Hate" 24" x 36" promo poster.

Israel: Stock copies of the LP with a record company promo-warning sticker on the back were sent to media.

Italy: A version of the UK promo box mentioned above was put together to promote "Viva Hate" in Italy. It is identical to the British promo boxset but the press release is in Italian instead of English and there are no photos included.

Japan: Promo LPs were stock ones with a promo sticker on the back of the sleeve and printed promo text added on the record's labels. The bonus 7" inside also featured the additional promo characters on its labels. Copies of the stock cassette with white and red promo sticker on the front also served promotional purposes. Prior to that, advance cassettes in a generic text sleeve were distributed to important media people. The 1991 reissue of the album on cd had a promo counterpart with 'SAMPLE NOT FOR SALE' etched on the cd's inner ring and promo sticker on the back.

South Africa: One-track promo 7"s of "Suedehead" (EMI PS100) and "Everyday Is Like Sunday" (EMI PS103) were pressed and distributed to media for promotion of this album.

Uruguay: Copies of the cassette were stamped with a promo warning.

USA: Gold stamped copies of the LP were sent to media and retail for promotion of Morrissey's debut solo album, occasionally paired with a Sire press kit including bio and photo. Prior to that, a more limited advance cassette in a blue generic text inlay served the same purpose. Two one-track cds were sent to radio. The first one featured "Suedehead" (Sire/Reprise, PRO-CD-3013; view left) and the other one "Everyday Is Like Sunday" (Sire/Reprise, PRO-CD-3112; view left). "Suedehead" was included on a various artists sampler cd titled "A Certain Damage volume 5" (CMJ-CD-0005). The video for "Suedehead" was included on many Warner various artists label samplers: Warner 04-14-88 (Spring 88/WB414), Warner 04-28-88 and Video Show #66, as well as an ETV compilation video and the April 1988 issue of the Rockamerica promo video series. The videos for both "Suedehead" and "Everyday Is Like Sunday" were included on a various artists sampler dated 6-18-88 (number #720). For more, see the album's singles "Suedehead" and "Everyday Is Like Sunday".

 

Quotes

In February 1988, Morrissey answered journalist Len Brown's question "Given the effect that the break-up of The Smiths has obviously had on you, have you tried to deal with your feelings in any of the tracks on Viva Hate?" with the answer "No I haven't because that would be the next expected thing to do. I don't really want to do that. I suppose, whatever way you look at Viva Hate it quite elegantly expresses the way I felt instantly post-split because as soon as The Smiths broke up I was practically wheeled into a studio to make that record. Whichever way you examine it that is post-Smiths Morrissey. But there are no bitter references to the past." This was printed in Brown's biography "Meetings With Morrissey".

Morrissey, Melody Maker, March 1988: "Times are different and my life has moved on since The Smiths in very specific ways, and 'Viva Hate' is in no way the follow-up to 'Strangeways'. So in a sense I do feel that it is the first record."

Morrissey, Melody Maker, March 1988, about the title: "It simply suggested itself and had to be. It was absolutely how I felt post-Smiths and the way I continue to feel. That's just the way the world is. I find hate omnipresent and love very difficult to find. Hate makes the world go round."

Morrissey, Sounds magazine, June 1988: "Lyrically, it wasn't the best, I'm well aware of that. It was a very peculiar time for me, making that record so suddenly, so unexpectedly, and I wanted to try something different. Because of the particular status I have, where many people concentrate quite scientifically over every comma, I reached a stage where I wanted to be entirely spontaneous without physically writing the words down and memorising them. Rather, just step into the vocal booth and sing it as it comes. But I don't think I'll try that again... back to the typewriter." In an interview given to Nick Kent and published in March 1990 in The Face, Morrissey said of the release of "Viva Hate": "I feel it was more of an event than an achievement. I think the audience was simply relieved that I was still going on with living. That in itself was the celebration of Viva Hate! I've always been fiercely self-critical and... it wasn't perfect. And it wasn't better than Strangeways Here We Come! There's at least six tracks on it that I'd now willingly bury in the nearest patch of soil. And place a large stone on top."